CSR and the Frontline Context: How Social Programs Improve Customer Service

GfK Marketing Intelligence Review

Korschun Daniel¹  Swain Scott D.²  Bhattacharya CB³ 

[1] Daniel Korschun, Professor of Marketing, LeBow College of Business, Drexel University, Philadelphia, USA;Professor of Marketing, College of Business and Behavioral Science, Clemson University, Clemson SC, USA;Professor of Marketing, Pietro Ferrero Chair in Sustainability of ESMT European School of Management and Technology, Berlin, Germany;

关键词: Corporate Social Responsibility;    Organizational Identification;    Employee-Customer Identification;    Customer Orientation;    Job Performance;   

DOI  :  10.1515/gfkmir-2016-0004

来源: DOAJ

【 授权许可】

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