期刊论文详细信息
GfK Marketing Intelligence Review | |
CSR and the Frontline Context: How Social Programs Improve Customer Service | |
Korschun Daniel1  Swain Scott D.2  Bhattacharya CB3  | |
[1] Daniel Korschun, Professor of Marketing, LeBow College of Business, Drexel University, Philadelphia, USA;Professor of Marketing, College of Business and Behavioral Science, Clemson University, Clemson SC, USA;Professor of Marketing, Pietro Ferrero Chair in Sustainability of ESMT European School of Management and Technology, Berlin, Germany; | |
关键词: Corporate Social Responsibility; Organizational Identification; Employee-Customer Identification; Customer Orientation; Job Performance; | |
DOI : 10.1515/gfkmir-2016-0004 | |
来源: DOAJ |
【 授权许可】
Unknown