Improving the Methodology of Assessing the Competitiveness of Enterprise by Means of the Procedure of Determining the Optimal Number of Assessment Factors, in View of the Necessary Order of their Integration

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Artyomova Alina V.¹  Prikhodko Valentin O.² 

[1] Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Economics and Marketing, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy;Master, Department of Economics and Marketing, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy;

关键词: competitiveness of enterprise;    methodologies of assessment of factors;    complex approach;    polygon of enterprise competitiveness;   

DOI  :  

来源: DOAJ

【 摘 要 】

In modern conditions of the market economy there is a necessity in application of the most modern methods which would allow to achieve maximal efficiency in achievement of the greatest profit by enterprise. One of the elements of such a methodology is the assessment of competitiveness, directed towards identifying the factors contributing to the positive dynamics of the enterprise’s activity. The article is aimed at the theoretical substantiation of an integrated approach in assessing the competitiveness of enterprise and developing recommendations for its improvement by performing such functions as the selection of necessary factors, in view of the necessary order of their integration. In calculating the competitiveness indicator with use of the «polygon of enterprise competitiveness» there is a problem of accuracy of the obtained indicator. Researches on calculations of competitiveness of enterprise under different order of use and quantity of the chosen factors have been made, and the result has shown various totals. To solve this problem, a procedure is proposed to determine the optimal number of assessment factors, taking account of the necessary order of their integration. The main purpose of applying the assessment of factor is to determine the relationship of the order, established between factors as to the importance level. On this basis the place (or rating) of each factor from the given aggregate, subjected to assessment, is determined.

【 授权许可】

Unknown