期刊论文详细信息
| Marketing (Beograd. 1991) | |
| Personal sale process | |
| Gašović Milan1  | |
| [1] Poslovna škola, Beograd; | |
| 关键词: marketing mix; selling; offer; aftersale activities; | |
| DOI : | |
| 来源: DOAJ | |
【 摘 要 】
Experience from prior successful sale of many companies from different business activities, tells us that it is necessary to create approach system, flexible to different buyers and environment. The base of this system is a belief that salesmen can stimulate big buyers to make buying decisions, if the selling process is done well. Emphasis is made on practical selling techniques which are used in the whole selling process.
【 授权许可】
Unknown