The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence

International Research Journal of Business Studies

Eko Suhartanto¹  Arthur Tunggul Siahaan¹  Christiana Tercia¹ 

[1] Universitas Prasetiya Mulya, Kampus Cilandak, Jl. R.A. Kartini, Cilandak Barat, Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia;

关键词: technological turbulence;    relationship marketing;    non-economic satisfaction;    business-to-business;    indonesia;   

DOI  :  10.21632/irjbs.14.2.171-186

来源: DOAJ

【 摘 要 】

This present study examines the effect of technological turbulence in driving cooperation, the role of non-economic satisfaction in mediating between focal constructs of relationship marketing (RM) with cooperation, and the effect of interpersonal commitment on inter-organizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences inter-organizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one companies participating.

【 授权许可】

Unknown