Spatial analysis and retail saturation of the shopping centers in Czech Republic

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Marek Záboj¹ 

[1] Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika;

关键词: shopping center;    spatial analysis;    catchment area;    break point;    retail saturation;    region;   

DOI  :  10.11118/actaun200957060335

来源: DOAJ

【 摘 要 】

The paper deals with spatial analysis of the shopping centers according to individual regions in Czech Republic. The centers over 10 000 m2 were identified with their total retail space and gravitational model was utilized to determine the break point between two competing regions – the point at which a person residing in an intermediate community would be likely to travel to one region rather than the other. Next part is aimed to calculation of saturation indicators. First one is coefficient of shopping centers saturation – measured like portion of retail space in all shopping centers per ca­pi­ta in each region (the average in Czech Republic is 0,115 m2·cap−1.; the lowest ratio was determined in South-Bohemian region – 0,033 and next is Karlovy Vary – 0,035; Hradec Králové – 0,049 and Vysočina – 0,048 regions; the highest ratio was determined in Liberec region – 0,275 and next is Central-Bohemian including Prague – 0,253; South-Moravian – 0,182 and Plzen – 0,157 regions). The second one is index of retail saturation – the population of the region is multiplied by the monthly ex­pen­di­tu­re on the goods and services the retailer wants to sell in shopping centers and this is divided by the total retail space in all shopping centers in the given region (the average in Czech Republic is 77 094,77 CZK·(m2)−1; the same rank was determined – the highest index in South-Bohemian region – 175 909 and the lowest index in Liberec region – 20 224). The main result is comparison of regions according to their shopping centers saturation and recommendation to possible investors, de­ve­lo­pers and retailers where is the best site to invest and build a new complex of retail stores according to given indicators of spatial analysis.

【 授权许可】

Unknown