AN UNKNOWN TREASURE – HOW DO COMPANIES DETERMINE THE VALUE OF THEIR DATA?

Challenges of the Knowledge Society

Barbara ENGELS¹ 

[1] Researcher, MSc., German Economic Institute, Cologne, Germany (e-mail: [e-mail]);

关键词: digitalization;    data governance;    big data;    data management;    data economy;   

DOI  :  

来源: DOAJ

【 摘 要 】

The collection, analysis and exploitation of data are key drivers of the digital economy. But the importance of datafor economic success is also increasing in industries that are not primarily associated with the digital economy. The basis ofefficient data management is the evaluation of the data processed by the company. This study provides details of the dataevaluation methods currently used by German companies. For an empirical analysis, a total of 1,235 firms from differentsectors of manufacturing industry and industry-related services were surveyed using the IW-Zukunftspanel 2018. The studyasks whether, and for what purposes, companies of different sizes and with different degrees of internationalization and digitalorientation determine the value of their data. It also examines the characteristics which lead a company to prefer one dataevaluation method over the others. Thus, an overview of the status quo in German corporate data evaluation is built up. Theempirical analysis shows that data evaluation is still a side issue for German business. Most companies neither analyse their data now nor intend to do so in the future. Of the companies in this sample, it is mainly those that offer digital products thatevaluate their data. Companies are currently unable to capture the potential of the data they possess and hence are unable toexploit the economic potential of digitalization.

【 授权许可】

Unknown