The effect of financial literacy and social media on micro capital through financial technology in the creative industry sector in East Java

Cogent Economics & Finance

Maria Widyastuti¹  Y. Budi Hermanto¹ 

[1] Faculty of Management, Darma Cendika Catholic University, Surabaya, Indonesia;

关键词: financial literacy;    social media;    financial technology;    micro capital;   

DOI  :  10.1080/23322039.2022.2087647

来源: DOAJ

【 摘 要 】

This study aimed to examine the effect of financial Literacy and social Media on micro capital through financial technology. This type of research is explanatory/associative, accompanied by hypothesis testing. The unit of analysis of this research is the Creative Industry Sector in East Java, with a population of 376 creative industries. The number of samples is 65 SMEs using the stratified random sampling method. The results of this study prove that financial literacy has a positive and significant effect on financial technology, social media has a significant effect on financial technology, financial literacy has a positive and significant effect on micro capital, social media has a significant effect on micro capital, and financial technology has a significant effect on micro capital.

【 授权许可】

Unknown