Impact of Green Practices on Buying Habits in Pakistan’s Food Sector

ECONOMICS

Kousar Farzana¹  Jafar Rana Adeel¹  Shabbir Aiza¹ 

[1] Department of Economics, Superior University-Raiwind Road Lahore, Pakistan;

关键词: green brand image;    environmental concern;    green brand awareness;    green brand preferences;    m31l66;    l17;    l1;    k23;   

DOI  :  10.2478/eoik-2019-0012

来源: DOAJ

【 摘 要 】

The review intends to research the green advertising practices and its consequences for the client’s image inclination in sustenance segment of Pakistan.

【 授权许可】

Unknown