期刊论文详细信息
Tourism and Hospitality Management
Electronic word-of-mouth: successful communication strategies for restaurants
Pedro Longart1  Gavin Fox2 
[1] School of Hospitality and Tourism, Universidad de las Américas, Quito, Ecuador;National College of Ireland, Dublin 1, Ireland;
关键词: electronic word of mouth;    restaurant marketing;    social media marketing;    online marketing;    marketing communications;   
DOI  :  10.20867/thm.22.2.5
来源: DOAJ
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