期刊论文详细信息
| Tourism and Hospitality Management | |
| Electronic word-of-mouth: successful communication strategies for restaurants | |
| Pedro Longart1  Gavin Fox2  | |
| [1] School of Hospitality and Tourism, Universidad de las Américas, Quito, Ecuador;National College of Ireland, Dublin 1, Ireland; | |
| 关键词: electronic word of mouth; restaurant marketing; social media marketing; online marketing; marketing communications; | |
| DOI : 10.20867/thm.22.2.5 | |
| 来源: DOAJ | |
【 授权许可】
Unknown