期刊论文详细信息
Tourism and Hospitality Management | |
Electronic word-of-mouth: successful communication strategies for restaurants | |
Pedro Longart1  Gavin Fox2  | |
[1] School of Hospitality and Tourism, Universidad de las Américas, Quito, Ecuador;National College of Ireland, Dublin 1, Ireland; | |
关键词: electronic word of mouth; restaurant marketing; social media marketing; online marketing; marketing communications; | |
DOI : 10.20867/thm.22.2.5 | |
来源: DOAJ |
【 授权许可】
Unknown