SİYASAL İLETİŞİM KAMPANYALARINDA SOSYAL MEDYANINKULLANIMI (12 HAZİRAN 2011 SEÇİMLERİ “twitter” ÖRNEĞİ)

The Turkish Online Journal of Design, Art and Communication

关键词: Social media;    Political Communication;    Twitter;    Turkish Politicians;   

DOI  :  10.7456/10204100/005

来源: DOAJ

【 摘 要 】

The rapid advances in communications and information technologies have been altering the old structures and habits in a radical way.One of the leading structures within this transformation process is the media and its political practices. Mediaas a factor inluencing politics and/or political orientations has been adominant subject of debate within media studies. The formats of politicalaction by political actors has been going through a transformation on both formal and informal contexts in accordance withcontemporary conditions.This transformation has become more meaningful especially with the advances in information technologies in the past two decades. Along with the transmission of political messages to the public via classical propaganda techniques and conventional media means, a new era of “digital propaganda and online politics” as a new trend and course has come to existence. The fact that Barack Obama has won the 2008 Presidency elections in the USA by efficient and successful use of social media strategy has put forwardsocial media as a necessary subject ofpolitical communication. In the light of these realities, the aim of this study is to make a research on the use ofsocial media by Turkish politicians. The axis of this study is the general elections in Turkey held in 12 June 2011 and, by taking the Twitter accounts of the political leaders of parties which entered the Turkish NationalAssembly into consideration, content analysis method has been applied.

【 授权许可】

Unknown