Optimization of the enterprise marketing strategy using the operations research

Zeszyty Naukowe Warszawskiej Wyższej Szkoły Informatyki

Natalia Bakhtadze¹  Oleg Zaikin² 

[1] ;Warsaw School of Computer Science;

关键词: production system;    modeling;    optimization;    operations research;    marketing;    target segment;    sales volume;    price of the product;   

DOI  :  10.26348/znwwsi.15.67

来源: DOAJ

【 摘 要 】

It is examined an approach to the analytical tools construction of marketing of the enterprise designed to select the optimal assortment, sales volume, market segments and product prices and based on the use of the operations research methods and optimal software systems. Is proposed a model of nonlinear integer programming with variables of continuous and boolean type, which allows to plan production of existing and new products. To analyse the optimization model is proposed using of heuristic algorithm based on iterative increase in products prices and solution of the linear integer programming task by method of Land and Doig at each step of changing prices.

【 授权许可】

Unknown