Literary Destination Familiarity and Inbound Tourism: Evidence from Chinese Mainland

Journal of Social Computing

Zhang Xinyi¹  Liu Jiankun²  He Guangye³  Yan Fei⁴  Ju Guodong⁵ 

[1] Business School, Beijing Language and Culture University, Beijing100083, China;Department of Sociology, Harbin Engineering University, Harbin150001, China;Department of Sociology, Nanjing University, Nanjing210023, China;Department of Sociology, Tsinghua University, Beijing100084, China;Department of Social Policy, London School of Economics and Politial Science, London, WC2A 2AE, UK;

关键词: inbound tourism;    tourist;    destination familiarity;    chinese mainland;    google books;   

DOI  :  10.23919/JSC.2021.0013

来源: DOAJ

【 摘 要 】

Destination familiarity is an important non-economic determinant of tourists’ destination choice that has not been adequately studied. This study posits a literary dimension to the concept of destination familiarity—that is, the extent to which tourists have gained familiarity with a given destination through literature—and seeks to investigate the impact of this form of familiarity on inbound tourism to Chinese mainland. Employing the English fiction dataset of the Google Books corpus, the New York Times annotated corpus, and the Time magazine corpus, we construct two types of destination familiarity based on literary texts: affection-based destination familiarity and knowledge-based destination familiarity. The results from dynamic panel estimation (1994–2004) demonstrate that the higher the degree of affection-based destination familiarity with a province in the previous year, the larger the number of inbound tourists the following year. Examining the influence of literature and its consumption on tourism activities sheds light on the dynamics of sustainable tourism development in emerging markets.

【 授权许可】

Unknown