Tracking Users for a Targeted Dissemination

Statistika: Statistics and Economy Journal

Chris Laevaert¹  Bernard Le Goff¹  Philippe Bautier¹ 

[1] Eurostat, Luxembourg;

关键词: Visual dissemination;    user behaviour;    user needs;    user feedback;   

DOI  :  

来源: DOAJ

【 摘 要 】

How to build a dissemination and communication strategy in a world where users have easy access to a deluge of data and information from various origins and where IT tools and design standards change so quickly that users behaviour and their expectations are continuously modified? The first challenge of Eurostat is clearly to know what users want: we know our different types of users but we have to identify how they get our data, what they do with our data, how they react to our outputs and which sort of new service they would like us to propose. Translating these needs into a visual dissemination is a new challenge undertaken by Eurostat through a new portal, new mobile apps and new info graphs and basic application as well as increasing the visibility on Google. The objective of this paper is to share Eurostat's experience in identifying user Leeds and to show how concretely this information has been visually disseminated.

【 授权许可】

Unknown