Marketing trends in restaurant business

Алматы технологиялық университетінің хабаршысы

M. R. Smykova¹  R. V. Plokhikh²  Y. A. Abenova³ 

[1] Almaty Management University;Almaty Technological University;NARXOZ University;

关键词: restaurant business;    marketing tools;    trends of the restaurant market;    ecosystem of services;    automation;    robotics;    augmented reality in restaurants;   

DOI  :  

来源: DOAJ

【 摘 要 】

Currently, there are changes in consumer preferences, studying which through marketing tools, you can determine the trends and trends in the development of the restaurant business. The article shows what trends exist in the restaurant market of Almaty and how marketing tools help to make forecasts for further development, find new ideas for developing a concept for your business and determine the direction of the restaurant. The authors conclude that the study of the global restaurant market and its trends, allow to timely develop the new areas that will be relevant in the near future.

【 授权许可】

Unknown