Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market)

RUDN Journal of Economics

O S Peskova¹  T B Boriskina¹ 

[1] Волгоградский государственный технический университет;

关键词: мотивация;    фармацевтический рынок;    социально значимый рынок;    модель потребительского поведения;   

DOI  :  

来源: DOAJ

【 摘 要 】

In article factors of influence on behavior of consumers, in socially significant market are considered. It is defined motivations of consumer behavior in the pharmaceutical market. The model of formation of requirement for various medicinal brands is revealed.

【 授权许可】

Unknown