Marketing to Get Better Mileage from Your Resource / Kaynağınızdan Daha İyi Randıman Almak için Pazarlama

Bilgi Dünyası

关键词: Library marketing;    Internal marketing;    External marketing;    Boston Matrix;    SWOT analysis;    Marketing tools;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between internal and external marketing. The article discusses some marketing tools, which are especially suitable for libraries. It also emphasises that everybody at the library should be involved directly or indirectly in the marketing.

【 授权许可】

Unknown