Corporate business intelligence solutions in small and medium enterprises

Revista Arbitrada Interdisciplinaria Koinonía

Esteban Ismael Cordero-Naspud¹  Cecilia Ivonne Narváez-Zurita¹  Diego Marcelo Cordero-Guzmán¹  Juan Carlos Erazo-Álvarez¹ 

[1] Universidad Católica de Cuenca, Cuenca;

关键词: inteligencia artificial;    empresa privada;    economía de mercado;    toma de decisiones.;   

DOI  :  10.35381/r.k.v5i10.703

来源: DOAJ

【 摘 要 】

The objective was based on determining the intelligent system that adjusts to the operation of "Cordero" marketer, located in Azogues, Cañar province, Ecuador. The method is non-experimental and it is focused on a mixed approach. It was discovered that there is a small number of SMEs using the BI system, and most of them who apply this technology, choose the balanced scorecard tool, which is aligned in a greater percentage to the financial components, clients, internal processes and learning in organizations. The   study on business intelligence shows the administration that this technological tool allows a better analysis of the information in a faster way, also it significantly improved the quality of the information, making more reliable reports and providing support for decision making in companies.

【 授权许可】

Unknown