Organizational Capability and Competitive Advantage in Pharmaceutical Product Development

Annals of Business Administrative Science

Kenichi KUWASHIMA¹ 

[1] Graduate School of Business Sciences, University of Tsukuba;

关键词: product development;    organizational capability;    pharmaceutical industry;   

DOI  :  10.7880/abas.2.21

来源: DOAJ

【 摘 要 】

Most existing researches treated pharmaceutical product development process as a sort of “black box.” This paper, however, will focus on the product development process to explore the organizational capabilities and effective development patterns. Interviews and statistical analyses with leading companies in Japanese pharmaceutical industry indicated that “go or no-go decision” is the significant organizational capability, in fact differing among companies, which effects performances in pharmaceutical product development process. This organizational capability is accumulated through experiences in pharmaceutical product development projects.

【 授权许可】

Unknown