Investigating the Effect of Experience in an Airport on Pleasure, Satisfaction, and Airport Image: A Case Study on Incheon International Airport

Sustainability

YoungKyung Ryu¹  Jin-Woo Park¹ 

[1] School of Business, Korea Aerospace University, Goyang-si 10540, Korea;

关键词: experience economy;    pleasure;    satisfaction;    airport image;    sustainable development of airport;   

DOI  :  10.3390/su11174616

来源: DOAJ

【 摘 要 】

This study aimed to empirically explore the effects of the experience economy of Incheon International Airport (IIA) on pleasure, satisfaction, and airport image. A survey was conducted with a total of 416 airport users at IIA, and the collected data were analyzed using a structural equation model. Among the four realms of experience, esthetic experience and escapist experience had positive effects on pleasure. In addition, pleasure had a positive effect on satisfaction and airport image, and that satisfaction had a significant effect on airport image. It is expected that the results of this study can serve as fundamental data to enhancing the satisfaction level of airport users and increasing the sustainable development of IIA.

【 授权许可】

Unknown