El cuerpo de la mujer en la publicidad de las revistas femeninas de alta gama

Chasqui

Ruth Gómez de Travesedo-Rojas¹  Ana Almansa-Martínez¹ 

[1] Universidad de Málaga;

关键词: comunicación;    moda;    prensa;    género;   

DOI  :  10.16921/chasqui.v0i137.3165

来源: DOAJ

【 摘 要 】

The present study investigates the way in which the woman is represented in the advertising included in the high-end commercial female magazines in Spain. The study applies the content analysis approach of the four leading titles in 2014: Cosmopolitan, Glamour, Elle and Vogue. The variables we are following: representation of naked or dressed woman, in underwear, half naked or totally naked and what anatomical parts stand out. The study pursues to identify the relationship between the way the woman is represented, and the part of her body particularly exhibited, and the product which is advertised. The data demonstrate that the female body is mainly used as a mannequin in the shop window of a fashion store.

【 授权许可】

Unknown