Innovative Models for Generating Ideas in High-Tech Environment

Journal of Emerging Trends in Marketing and Management

Boykova, Antoniya¹ 

[1] University of Economics – Varna;

关键词: innovations;    ideas;    technology;    new product;    idea generation;   

DOI  :  

来源: DOAJ

【 摘 要 】

Rapidly changing world creates new challenges and opportunities for business and society. Innovations help companies constantly evolve in order to adapt to changes in market conditions and alter them. The new wave of technologies has led to the emergence of open innovation. As a result, there has been a change in the interaction between companies and consumers where cooperation is a new source of innovation. Interactive communication allows businesses to understand much more quickly the view of their customers, to stimulate their cooperation and to provoke generating ideas on their part. This helps them respond appropriately to both changing market conditions and chrisis situations. The report focuses on innovative models for generation of ideas for new products. These models are the result of the development of modern society and achievements in the field of technology. An important factor for success in many markets is the approach of using the platforms to develop products and ideas. This approach helps companies create new and differentiated products more effectively by meeting expectations and needs of consumers.

【 授权许可】

Unknown