DEMO-SOCIAL DETERMINANTS OF EUROPEAN CONSUMER BEHAVIOUR

Annals of the University of Oradea: Economic Science

关键词: demographic-social determinants;    social class;    reference groups;    family;    residence environment;    inter-variable correlations;   

DOI  :  

来源: DOAJ

【 摘 要 】

The components of demo-social macroeconomic level but especially in the continental context were decisive action on both exponents of the supply and the demand; the businessman need to know features, character and effects of these variables on the functionality they produce while the European market and national. From the range of the demo-social components, I referred to the social classes, the reference groups, the area of residence, taking into consideration reality that these components carries on business in general, particularly on the consumer, a long-term determination so, their knowledge as fair provides managers can develop policies and strategies consistent with these conditions.

【 授权许可】

Unknown