Need for Service Design Development for Sustainable Rural Tourism in Azerbaijan

Baltic Journal of European studies

Poladova Aytan¹  Kääriä Juha²  Heikkilä Jonna² 

[1] Ekoloji Tarazliq NGO Besir Seferov str. 22, 05, Baku, Azerbaijan;Faculty of Technology, Environment and Business, Turku University of Applied Sciences Ltd. Sepänkatu 1, Turku 20700, Finland;

关键词: azerbaijan;    eco-cultural tourism;    entrepreneurship;    rural tourism;    service design;   

DOI  :  10.2478/bjes-2014-0017

来源: DOAJ

【 摘 要 】

‘Development of Sustainable Entrepreneurship and Support of Local Handicrafts in Rural Azerbaijan’ is a joint effort between the Turku University of Applied Sciences Ltd. and Sustainable Future in Finland and Ekoloji Tarazliq NGO as a local partner, with the aim of creating rural businesses and services in order to attract tourists to the three project areas. Thus far, most of the tourists in Azerbaijan have been business travellers staying in the capital, Baku. The project (implemented in 2012-2014) has introduced PPP or public-private partnership approaches in the promotion of sustainable tourism through the involvement of various stakeholders from small-scale entrepreneurs to national level authorities. The most important stakeholder groups are the local communities, entrepreneurs, handicraft masters, and owners of households providing accommodation services to travelers.

【 授权许可】

Unknown