Determinants consumers’ preferences for milk in Maranhão, Brazil

Semina: Ciências Agrárias

Ivan Barbosa Machado Sampaio¹  Francisco Martins Castro²  Zinaldo Firmino da Silva³  Taciana Galba da Silva Tenório⁴ 

[1] Universidade Federal de Minas Gerais;Universidade Federal do Amazonas;Universidade Federal do Maranhão;Universidade Federal do Piauí;

关键词: Informal milk;    Consumer preferences;    Milk supply chain;   

DOI  :  10.5433/1679-0359.2015v36n4p2829

来源: DOAJ

【 摘 要 】

In cities with different population profiles and marketing, cultural aspects can prevail in a purchase decision. The milk markets are different in the cities of Chapadinha, Imperatriz, and São Luís, Maranhão State, Brazil. To study milk consumption semi-structured questionnaires were filled among consumers in order to register their habits and preferences during the dry and rainy seasons. Socioeconomic and cultural data of the consumers and aspects referring to the milk type consumed were considered. The results from 2,134 respondents were treated using descriptive statistics and the chi-squared test. The consumption and preference for milk type differed (P<0.01) between the cities. Higher proportions of milk drinkers were found in Chapadinha and São Luís compared to Imperatriz. The inhabitants of Chapadinha, São Luís, and Imperatriz preferred powdered, UHT, and pasteurized milk, respectively. Powdered milk was chosen in Chapadinha due to price and convenience (P<0.001). The milk types in São Luís (UHT) and Imperatriz (pasteurized) were chosen to ensure the populations’ health. The differences in the purchasing power of the inhabitants, dairy farming traditions, and milk types offered at each site explains the varied consumption behavior. Disclosing information to the public about the nutritional and health aspects of formal milk must take into account the regional diversity of the consumers.

【 授权许可】

Unknown