期刊论文详细信息
Serbian Journal of Management | |
EXPLORInG THE CUSTOMER PERCEIVED VALUES AS AnTECEDEnT OF PURCHASE BEHAVIOR | |
Hamid Alizadeh1  Sedighe Mirzaei-Alamouti2  nabi Allah Dehghan3  | |
[1] Department of Business Management, Science and Research Branch, Islamic Azad University, North Satari Highway, 1477893855, Tehran, Iran;Department of Business Management, Science and Research Branch, Islamic Azad University, University Avenue , 34185-1416, Qazvin, Iran;Faculty of Strategic Management, Supreme of National defense University, Babaee Highway , 1698613411 ,Tehran, Iran; | |
关键词: customer value; perceived value; customer satisfaction; brand loyalty; repurchase intention; chain stores; | |
DOI : 10.5937/sjm10-7844 | |
来源: DOAJ |
【 授权许可】
Unknown