Consumer behavior and marketing communication: value approach

Traektoriâ Nauki

Popova Nadezhda¹  Sosnova Olga¹ 

[1] Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics;

关键词: consumer behavior;    marketing communications;    consumer values;    information society.;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.

【 授权许可】

Unknown