The Strategies of Technology Startups Within and Between Business Ecosystems

Technology Innovation Management Review

Taina Tukiainen¹  Thommie Burström²  Martin Lindell² 

[1] Aalto University;Hanken School of Economics;

关键词: boundaries;    business ecosystems;    entrepreneurship;    startups;    strategy;   

DOI  :  http://doi.org/10.22215/timreview/1247

来源: DOAJ

【 摘 要 】

Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: “How do small technology startups strategize within and between business ecosystems?” Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.

【 授权许可】

Unknown