Functional foods development in the European market: A consumer perspective

Journal of Functional Foods

Riccardo Vecchio¹  Azzurra Annunziata² 

[1] University of Naples “Parthenope”, Department of Economic Studies “Salvatore Vinci”, Via Medina 40, 80133 Napoli, Italy;Corresponding author: Tel.: [phone].;

关键词: Consumers;    Functional foods;    European Union;    Factor analysis;   

DOI  :  

来源: DOAJ

【 摘 要 】

An overview of the functional foods (FFs) market in Europe that ascertains the opportunities for further expansion of this segment is presented. Consumer behavior towards FFs was analyzed through a quantitative survey conducted on 400 Italian food shoppers. Our findings reveal that respondents are confused due to the ambiguity of what FF products are, and that consumers perceive products that are intrinsically healthy such as yogurt, cereals and juice, as preferable and credible carriers of FFs. Moreover, use of principal components analysis highlighted the key role played by the perception of healthiness in determining shoppers’ attitudes towards FF.

【 授权许可】

Unknown