期刊论文详细信息
Business: Theory and Practice | |
Investment efficiency evaluation of customer relationship management system: theoretical and practical aspects of return on investment methodology application | |
Rima Tamošiūnienė1  Regina Jasilionienė1  | |
[1] Vilnius Gediminas Technical University, Saulėtekio al. 11, LT-10223 Vilnius, Lithuania; | |
关键词: customer relationship management (CRM); investment efficiency evaluation; return on investment (ROI); | |
DOI : | |
来源: DOAJ |
【 授权许可】
Unknown