A New Consumer Profile Definition Method Based on Fuzzy Technology and Fuzzy AHP

Autex Research Journal

Zeng Xianyi¹  Zhang Junjie¹  Dong Min¹  Yuan Hua² 

[1] Hubei Key Laboratory of Digital Textile Equipment, Engineering Research Center of Hubei Province for Clothing Information, Wuhan Textile University, 430073Wuhan, China;Wuhan Textile and Apparel Digital Engineering Technology Research Center, School of fashion, Wuhan Textile University, 430073Wuhan, China;

关键词: fuzzy ahp;    fuzzy comprehensive evaluation method;    consumer profile;   

DOI  :  10.2478/aut-2021-0027

来源: DOAJ

【 摘 要 】

The research in this paper aims to set up a new consumer profile definition method based on fuzzy technology and fuzzy AHP. The result of the study could be applied to garment recommendation systems for a special consumer. Consumer profiles are chosen as research objects. The fuzzy technology and fuzzy AHP are applied in this research, which aims to provide a new method of using fuzzy technology and fuzzy AHP to define consumer profiles. We define tall–short and fat–thin by fuzzy technology and set up the weights of consumer profile by fuzzy AHP methods. The fuzzy technology and fuzzy AHP are applied for building consumer profiles that can be used for a consumer-oriented intelligent garment recommendation system.

【 授权许可】

Unknown