Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players

Central European Management Journal

Hofman-Kohlmeyer Magdalena¹ 

[1] University of Economics in Katowice, Department of Organisational Relationship Management, 1 Maja 50 St., 40-287Katowice, Poland;

关键词: user-generated content;    branded content;    video games;    game modding;    m31;   

DOI  :  10.7206/cemj.2658-0845.41

来源: DOAJ

【 摘 要 】

Purpose: The article sought to answer research questions regarding investigated branded content generated by players in simulation video games. How does the process work in video games? What are the characteristics of branded user-generated content in video games? To what extent players are willing to participate in branded content creation?

【 授权许可】

Unknown