Strategizing the Development of the Socio-Economic Potential of Enterprise: Problems and Prospects

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Doronina Maya S.¹  Doronin Andriy V.² 

[1] Doctor of Sciences (Economics), Professor, Chief research scientist, Research Centre of Industrial Problems of Development of NAS of Ukraine;Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Marketing, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy;

关键词: enterprise;    socio-economic potential;    development;    strategic management;    strategizing;    culturodigm;    case-study;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article is aimed at analyzing the theoretical-methodical prerequisites of constructive strategizing in the development of socio-economic potential of enterprise, on the results of which the basis for substantiation of the whole paradigm of this process can be created. According to the results of generalization of a considerable number of scientific works, the main directions of development of researches on the topic are defined. Among them is updating of the terminological support for this scientific direction; formation of reliable technologies of information support and quantitative-qualitative technologies of measurement and modeling of development of the socio-economic potential of enterprise; increasing attention to social aspects of strategizing the development of the socio-economic potential of enterprises. Using the interdisciplinary approach, the essence and content of the concepts of «socio-economic potential of enterprise», «strategic management», «strategizing», «strategy» and «stratagem» have been clarified. Prospect for further researches in this direction is substantiation of a picture of the world together with educational-professional support of construction of practical methods for strategizing the development of the socio-economic potential of enterprise, usage of culturodigmatic ideas and the case-study method to research unique situations.

【 授权许可】

Unknown