The football business in Brazil: Connections between the economy, market and media

Motriz: Revista de Educacao Fisica

关键词: fútbol brasileño;    economía;    mercado;    medios;   

DOI  :  10.1590/S1980-65742014000200001

来源: DOAJ

【 摘 要 】

The Brazilian "Série A" Championship has demonstrated economic stability, especially after the implementation of the consecutive point system in 2003 and the changes made to the operational management of this competition. In face of the variables economy, market and media, we attempted to investigate how the Brazilian Football Championship is structured from a business standpoint. Our goal was to analyze the Brazilian Football Championship from an economic and financial perspective. From a methodological standpoint, we used bibliographical and documentary research. Results have shown that, together, the economy, market and media have helped to improve the business of football by increasing its value and generating revenues. They have also have developed new opportunities. Moreover, based on the football diversified entertainment system, media is the main cathaliser in the commercial feedback process system between producers and consumers.

【 授权许可】

Unknown