PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

Annals of the University of Oradea: Economic Science

关键词: holistic marketing in insurance, relationship marketing, integrated marketing, internal marketing, social responsibility marketing, international marketing, trust, customer loyalty, crisis;   

DOI  :  

来源: DOAJ

【 摘 要 】

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

【 授权许可】

Unknown