Zika and microcephaly on Fiocruz’s Facebook: the search for dialogue with the population and the action against rumors about the epidemic

RECIIS

Luís de Amorim¹  Paloma da Silva Barreto¹  Carla Almeida¹  Marcelo Pereira Garcia² 

[1] Fundação Oswaldo Cruz, Casa de Oswaldo Cruz, Museu da Vida. Rio de Janeiro, RJ;Fundação Oswaldo Cruz, Instituto de Comunicação e Informação Científica e Tecnológica em Saúde.Rio de Janeiro, RJ;

关键词: comunicação e saúde;    divulgação científica;    zika;    microcefalia;    facebook.;   

DOI  :  10.29397/reciis.v14i1.1792

来源: DOAJ

【 摘 要 】

This article analyzes how Oswaldo Cruz Foundation’s page on Facebook approached the epidemic of zika and microcephaly between May 2015 and May 2016. Following procedures of the content analysis, we highlight characteristics of the posts on the topic based on their frequency, frame, format and engagement. We also qualitatively analyze part of the comments of the posts with the highest level of engagement. The results show the great attention received by the theme on the page and bring to evidence the prioritization of the scientific and political-institutional frame, the use of science to confer credibility to the content and the popularity of the posts about rumors among the public. There was also little interaction on the part of Fiocruz and small variation of the formats used in the posts, with prioritization of traditional resources.

【 授权许可】

Unknown