ANÁLISIS EXPLORATORIO DE LA FIDELIDAD Y LOS PRINCIPALES CONCEPTOS RELACIONADOS EN TURISMO: EL CASO DE IXTAPA/ZIHUATANEJO-MÉXICO

Revista de Estudios Empresariales. Segunda Época

Lucio Hernández Lobato¹  María Magdalena Solís Radilla¹  Miguel Ángel Moliner Tena²  Javier Sánchez García² 

[1] Universidad Autónoma de Guerrero, México;Universidad Jaume I de Castellón;

关键词: Loyalty;    Service quality;    Perceived value;    Overall image;   

DOI  :  

来源: DOAJ

【 摘 要 】

This article analyzes the Loyalty to a beach resort and its relationship with the variables: Service quality, Perceived value, Satisfaction and Overall image. From relationship marketing from the perspective of current demand, the results of the study is that faithfulness to American tourists as Ixtapa-Zihuatanejo beach destination can be considered as a low level and that the variables: Quality of service, perceived value, and satisfaction overall picture shows a positive relationship with attitudinal loyalty.

【 授权许可】

Unknown