Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry

‫مدیریت بازرگانی

Hossein Rezapour¹  Mohammadreza Lali¹  Samad Najafi Majd¹  Mahmoud Firouzian² 

[1] ;دانشگاه آزاد اسلامی کرج;

关键词: Evaluating International Market;    Foreign Market Selection Model;    International Marketing;    Structural Equations Modeling;   

DOI  :  

来源: DOAJ

【 摘 要 】

Researchers in their reviewing of international market literature which practical experiences in Iran indicate it demonstrate that to choose a foreign market there are two approaches: Expansion and Systematic approach. Firms that use expansion approach, through the culturally and geographically similar markets starts working in international markets. However, in systematic approach, firms use a set of measures to choose a suitable foreign market. Most off the models have been introduced ever to choose target markets systematically, do not adapt with exporters decision making process. So in this study we have tried to present a conceptual model of affecting factors on exporters' decision making process: economic, general, legal, competition, cloture, and geography environment and firms' competency. To create model, a questionnaire was used to collect Tehran car exporters and experts' opinions, and then it was analyzed through structural equations modeling technique. Finally the presented model provides a good decision making tools for exporters.

【 授权许可】

Unknown