ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND

Annals of the University of Oradea: Economic Science

关键词: brand;    tourism brand;    image;    country image;    tourism.;   

DOI  :  

来源: DOAJ

【 摘 要 】

The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from. In todays globalised market the battle for tourism, exports, and inward investment is extremely intense as brands have become more and more the vehicles for communicating national identity.

【 授权许可】

Unknown