Substantiating Nexus Between Consumption Values and Sustainable Consumption Behavior: A Way Toward Sustainable Business

Frontiers in Psychology

Zain ul Abidin Jaffri¹  Syed Ibn-ul-Hassan²  Huma Safdar³  Ilknur Ozturk⁴  Jianmin Sun⁵ 

[1] College of Physics and Electronic Information Engineering, Neijiang Normal University, Neijiang, China;Department of Commerce and Business, Government College University Faisalabad, Layyah, Pakistan;Department of Management Sciences, COMSATS University Islamabad, Abbottabad, Pakistan;Faculty of Economics, Administrative and Social Sciences, Nisantasi University, Istanbul, Turkey;School of Management, Nanjing University of Posts and Telecommunications, Nanjing, China;

关键词: sustainable consumption behavior;    green products;    consumption values;    sustainability;    environmental management;   

DOI  :  10.3389/fpsyg.2022.908391

来源: DOAJ

【 摘 要 】

The unprecedented economic growth in recent decades has cultivated the exploitation of natural resources and over-consumption, leading to ecological deterioration and sustainability. The ever-increasing consumption in developing countries is creating a significant environmental strain. Thus, the industry and consumers’ environmental issues and their harmful effects on human health have led to concerns among researchers, scientists, academic communities, and policymakers. The present work examines the impact of different consumption value factors on sustainable consumption behavior concerning consumer choice in Pakistan and China. A cross-sectional study is conducted, and data are collected through a primary source questionnaire. A sample of 431 respondents is chosen from different cities in Pakistan, and a sample of 342 respondents is selected from China. Estimation techniques like descriptive statistics, frequency distribution, multicollinearity, R square, independent sample t-test, the coefficient of correlation, and regression analysis are used for the data analysis. The comparative results show that knowledge values (KVs) and emotional values (EMVs) significantly influence the choice behavior of respondents toward environmentally friendly products both in Pakistan and China. In contrast, social values (SVs) and conditional values (CVs) show insignificant influence. Furthermore, functional values (FVs) are significant in Pakistan while insignificant in the context of China, and environmental values (EVs) are significant in China although insignificant in Pakistan with regard to sustainable consumption behavior.

【 授权许可】

Unknown