WCAG 2.0 as an element of external communication and branding of selected public administration institutions

Scientific Journal of the Military University of Land Forces

卷:190

Barbara Mróz-Gorgoń¹  Jędrzej Wasiak-Poniatowski¹ 

[1] Department of Basic Marketing, Wrocław University of Economics;

关键词: WCAG 2.0;    public administration;    local government units;    communication;    branding;   

DOI  :  10.5604/01.3001.0013.0735

来源: DOAJ

【 摘 要 】

The article presents issues related to the elements of branding of public institutions (local government units) in the context of the implementation of effective standards for access to content published on the Internet (WCAG 2.0). The presented research results show a far-reaching divergence between the broadly understood image building and the complex aspects of the quality of communication, in particular directed to people with various disabilities.

【 授权许可】

Unknown