The importance of leadership and management skillsin dental practices to attract and retain patientsin periods of economic recession.

Journal of Oral Research

卷:4

Primitivo Roig¹  Elsbeth Kalenderian²  Jaime Pinilla³ 

[1]Dental Doctors Institute of Management. Valencia, Spain.

[2]|Harvard School of Dental Medicine, Boston, MA, USA.

[3]|University of Las Palmas de Gran Canaria, Department of Quantitative Methods in Economics, Las Palmas de Gran Canaria, Spain.

关键词: Leadership;    Practice Management;    Economic Recession;    Dentistry;    Continuous Education.;   

DOI  :  10.17126/joralres.2015.062

来源: DOAJ

【 摘 要 】

Objective: To test the hypothesis that leadership and management skills protect dental practices against the effects of an economic recession. Methods: This was a cross-sectional exploratory study. Dentists (n= 232) were randomly selected to participate in an online survey in which they were asked about their practice activity. Results: A total of 162 questionnaires were returned (response rate 70%). Results indicated that improved leadership and management skills are positively related to the probability that a practice remained stable or increased its productivity during the economic recession: OR=2.39 (95% CI; 1.08-5.3).Conclusions: Our findings suggest that dental practices applying leadership and management skills are related to attract and retain patients, as measured by increased numbers of both initial consultations and continued patronage (return visits); and keep the economic crisis’ impact on revenue manageable.

【 授权许可】

Unknown