Non-financial factors affecting the operational performance of hospitality companies: Evidence from Vietnam

Problems and Perspectives in Management

卷:19

Trung Kien Phan¹  Kim Ngoc Le²  Van Thuan Tran²  Thu Ha Dang³  Thi Hong Thuy Nguyen⁴ 

[1] Ph.D., Associate Professor, School of Accounting and Auditing, Department of Auditing, National Economics University;

[2] Ph.D., Associate Professor, School of Accounting and Auditing, National Economics University;

[3] Ph.D., Lecturer, Faculty of Accounting and Auditing, Hanoi University of Industry;

[4] Ph.D., Lecturer, Faculty of Accounting and Auditing, VNU University of Economics and Business;

关键词: flexibility;    hospitality;    innovation;    market orientation;    resource utilization;    service quality;   

DOI  :  10.21511/ppm.19(4).2021.05

来源: DOAJ

【 摘 要 】

Non-financial factors including quality of services, the flexibility of a company, utilization of resources, and market orientation are regarded as significant determinants that enhance the profitability-based performance of a service company or a hotel. The study investigated the interaction between these factors and hotel operating performance measured by the hospitality performance and results indicators. Data on 346 executives of Vietnam’s hospitality companies were collected. A structural equation modeling (SEM) method was utilized to examine the positive-direct and moderating effects of non-financial factors on hotel performance in terms of occupancy rate (OCR), average daily rate (ADR), and the revenue per available room (RevPAR). The findings showed that service quality ( = 0.118, p < 0.05), flexibility ( = 0.173, p < 0.05) and resource utilization (= 0.172, p < 0.05) positively affected the performance of Vietnam’s hospitality companies. Meanwhile, innovation showed no direct influence (p = 0.068) but an indirect impact on the performance through service quality ( = 0.311, p < 0.05). Market orientation did not impact the performance (p = 0.076) but it positively affected both innovation ( = 0.322, p < 0.05) and service quality ( = 0.146, p < 0.05). The study contributed to a theoretical enhancement of the current level of knowledge on the factors that affect the performance and developed a reliable scale for measuring the performance of hotels in Vietnam.

【 授权许可】

Unknown