E-commerce in Chile: what factors affect the purchase decision?

RAN

卷:4

Cristian Salazar Concha¹  Cristian Mondaca Marino¹  Jorge Cea Rodrígue¹ 

[1] Universidad Austral de Chile;

关键词: E-commerce;    internet;    probit;    information and communication technologies;    e-commerce;    internet;    probit;    information and communication technologies;   

DOI  :  

来源: DOAJ

【 摘 要 】

This research analyzes the factors that influence decision-making of purchasing over the internet (EC – e-commerce) in Chile. Twelve influencing variables were identified and organized into 4 categories: Sociodemographic, Economic, Familiarity with Internet and ICT and E-commerce Experience. A binary regression model was used to study the purchasing habits of a subsample of 5651 consumers who were listed in the 5th Survey about Access, Uses, Users and Willingness to Pay on Line. Marginal effect analysis was carried to find out that the determining variables that influence purchasing over the internet are gender, age, education level, income level, access to credit cards, frequency of Internet use, ability to use internet and a positive experience of giving personal information online.

【 授权许可】

Unknown