Motives of consumption of paid physical culture and health services for the adult population (gender aspect)

Путеводитель предпринимателя

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P. V. Pasechnik¹  N. V. Filonenko² 

[1] Military physical training, Educational scientific center of Land Forces, Combined Military Academy of the Armed Forces of the Russian Federation;

[2] Russian state university of physical culture, sport, youth and tourism;

关键词: motives of consumption;    consumer behavior;    paid physical culture and health services;    marketing;    adult population;   

DOI  :  

来源: DOAJ

【 摘 要 】

This article deals with the problem, in particular the gender aspect, of the motivational factors of consumption when choosing paid physical culture and health services for adults, the results of a questionnaire of men and women of 30-59 years are given separately, conclusions of a recommendatory nature are presented.

【 授权许可】

Unknown