ANALYSIS OF FACTORS AFFECTING THE CRYSTAL GUAVA PRODUCTION STRATEGY

Russian Journal of Agricultural and Socio-Economic Sciences

卷:106

Fajarningsih R.U.¹  Harisudin M.¹  Hasanah M.² 

[1] Faculty of Agribusiness, University of Sebelas Maret;

[2] Master’s Program of Agribusiness Department, University of Sebelas Maret;

关键词: efe;    ife;    crystal guava;    grand strategy matrix;   

DOI  :  10.18551/rjoas.2020-10.17

来源: DOAJ

【 摘 要 】

The cultivation technology applied in cultivating crystal guava is still lacking, while the demand for crystal guava continues to increase yet the production has not been able to meet the demand of the consumers. This is the main problem faced by crystal guava farmers. This research focused to farmers in Cikarawang Village, located in Dramaga District, Bogor Regency, is one of the areas for developing crystal guava farming in Indonesia. The purpose of this study was to analyze the factors that influenced the guava crystal production strategy. For data collection in the field, the researcher used in-depth interviews with several key informants. Data were analyzed using Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Grand Strategy Matrix. The results of IFE and EFE analysis showed weighted values of 2.97 and 2.88, which means that crystal guava farming had greater strengths than weaknesses and it had greater opportunities than threats. The results of the Grand Strategy Matrix analysis showed that the value of the X axis = 0.99 and the Y axis = 0.63 and the coordinate position is in quadrant I (one), which means the perfect position for the company.