MedieKultur: Journal of Media and Communication Research | 卷:28 |
Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti] | |
Orla Vigsø1  | |
[1] Södertörn University, Dept. of Media, Communication, and IT; | |
关键词: press releases; moral politics; political marketing; rhetoric; | |
DOI : | |
来源: DOAJ |
【 摘 要 】
Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the party's use of press releases not only as a source of information about the party's political initiatives but as a way of doing what George Lakoff has called Moral Politics. The use of press releases is then discussed in relation to the distinction presented by Lees-Marshement between product oriented, sales oriented and market orientedparties. The conclusion is that Dansk Folkeparti use the press releases as a part of their political marketing, but that the party due to its moral politics has to be classified as a sales oriented party.
【 授权许可】
Unknown