Inclusive literature as an innovative marketing resource of publishing activities

Innovative Marketing

卷:16

Viktor Shpak¹  Olena Osmolovska²  Natalia Romaniuk³  Larysa Masimova⁴ 

[1] D.Sc. (History), Associate Professor, Professor of the Department of Publishing, Institute of Journalism of Borys Grinchenko Kyiv University;

[2] Ph.D. (History), Associate Professor, Associate Professor of the Department of Publishing, Institute of Journalism of Borys Grinchenko Kyiv University;

[3] Ph.D. (Social Communications), Associate Professor, Associate Professor of the Department of Publishing, Institute of Journalism of Borys Grinchenko Kyiv University;

[4] Ph.D. (Social Communications), Associate Professor, Chair of the Department of Publishing, Institute of Journalism of Borys Grinchenko Kyiv University;

关键词: book;    disabilities;    education;    inclusion;    publishing house;    Ukraine;   

DOI  :  10.21511/im.16(2).2020.06

来源: DOAJ

【 摘 要 】

Inclusive literature as a component of the process of real involvement of people with disabilities in active social life remains out of the attention of researchers. The paper aims to study the state and existing problems in publishing literature for people with disabilities and the use of inclusive topics by Ukrainian publishers. The results were obtained due to the theoretical comprehension of the empirical materials, which were based on a survey of 42 operating various domestic publishing houses. The vast majority of them expressed an understanding of the importance of publishing literature about people with disabilities and accessible editions for them. One-third of those surveyed publishers have experience in publishing inclusive literature. About 24% of respondents have books in accessible formats. They mainly used such publishing or engineering technologies as books with large print, picture-books, and books with pictograms. The study also found that among a few current insurmountable restraining factors of development of inclusive literature is the commercial inexpediency of such projects. The results of this study will contribute to the formation of collective public opinion on the importance of inclusive literature and, consequently, the attraction of the financing of inclusive publications of patrons, sponsors, crowdfunding platforms, etc.

【 授权许可】

Unknown