Employee Perception of Brand Value in the Jewelry Industry

Journal of Economics, Business & Accountancy

卷:23

Selvy Priskila¹  Gede Sri Darma² 

[1] PT. Jewelry Design Service, Badung, Bali, Indonesia;

[2] Undiknas Graduate School, Denpasar, Bali, Indonesia;

关键词: luxury brand;    internal branding;    jewelry.;   

DOI  :  10.14414/jebav.v23i2.2281

来源: DOAJ

【 摘 要 】

This study aims to discuss the brand value proposed by John Hardy and, as jewelry retail, it can be seen from each of these brand values. This study uses a qualitative method with the interview technique or open questionnaire for gaining all employees in the sales department of John Hardy, Indonesia. The data were collected and analyzed by first reducing and presenting the data and finally concluding.Triangulation was also done to get the trustworthiness (data validity) so that it is expected to provide valid data for research. It shows that community, artisanship, and sustainability are much linked to the brand, and it is also tied together as well as beingimplemented. For that reason, John Hardy is required to know how to deliver the information correctly to the customer, mention the company's history, the value, and DNA (deoxyribonu-cleic acid) as the individual blueprint of every living thing, which makes it unique in the company.

【 授权许可】

Unknown