L’Entrepreneuriat au sein de la famille. Marchands et entrepreneurs en Inde

Moussons

卷:21

关键词: entrepreneurship;    Indian merchants;    family firm;    Gauda Saraswat Brahmins;    South Kanara;   

DOI  :  10.4000/moussons.2168

来源: DOAJ

【 摘 要 】

In spite of Max Weber’s views, the present growth in the Indian economy shows rather conclusively the presence both of the spirit of capitalism and of entrepreneurship in India. In this article, I analyse the commercial strategies of the Gauda Saraswat Brahmins of South Kanara (around Mangalore, on the West coast of India), using the model of entrepreneurship proposed by Fredrik Barth (1962, 1967). True to the tradition of portefeuille capitalism (Baily 1989), these merchants distribute their capital between safe but moderately remunerative ventures, and projects that are profitable but risky. The entrepreneur, here, is rarely an individual, rather we see a strategy orchestrated by the family, which in its turn corresponds to the family firm. This organisation demands constant attention from the head of the family, who must listen to the ideas of his juniors and find a satisfying role for each of them in the family enterprise, while keeping his control of the overall strategy of the firm.

【 授权许可】

Unknown