O garoto da capa: castração e gozo na banca de revistas

Comunicação e Sociedade

卷:21

Maria Ribeiro¹  Marcelo Santos¹ 

[1] Pontifícia Universidade Católica de São Paulo;

关键词: magazine covers;    applied psychoanalysis;    homosexuality;    heterosexuality;   

DOI  :  10.17231/comsoc.21(2012).699

来源: DOAJ

【 摘 要 】

The psychoanalytic approach developed by Freud and Lacan is, above all, a theory of language, conceiving the unconscious as a discourse structured over certain logical elements. From this perspective, we address in this paper that some psychoanalytic concepts can be applied to communication phenomena. To argue so, we analyze the covers of two magazines that are graphically similar, Men’s Health and G Magazine. The first orientate its content to the heterosexual public, and the later direct its content to the homosexual public. As we will show, on the cover of Men's Health operates, especially, the principle of castration, while the frontispiece of G Magazine stands out the notion of objet petit a.

【 授权许可】

Unknown